Why Should you Market Your Business?

BY DEFINITION MARKETING IS... 

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development.^[1] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.^[1]
Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries.^{[citation needed]} The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.^{[citation needed]}
The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.^[2] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.^[2]

-          Wikipedia definition of Marketing 

  

So if you are in business and not actively getting your word out about what you do, how you do it and how you can help others to benefit, then you are not actively marketing.  One of the things Wikipedia does not cover is having passion.  If you have passion you can use it to grow and motivate people.   

A very wise person once told me that When your WHY gets bigger the HOW gets easier.  This means that if you wake up and can't wait to talk to people and share your knowledge, information, goals etc., then you are passionate and you know WHY you do what you do.  The HOW is easy because its second nature.  

Remember to make today the start of something wonderful...Tempus Neminem Manet 

(Time Waits For No One), Latin

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