Wednesday, May 25, 2011

Time Waits For No One Tip of the Week #2

Effectively Reading Your Lease.
 
Before signing anything it is important to read your lease.  The basic information such as Name, Company, Rent Amount/Rate, Commencement Date/Lease Begin and Lease Termination /End Dates is key pieces of information.

If this information is wrong STOP and bring it to the attention of the Agent/Owner so that the proper changes can be made.  Once changes have been made re-read the section to make sure it is correct.
 
  •  Never believe what someone tells you about the lease you are about to sign.  Ask them to show you where the information is that you requested.  “It’s in there don’t worry about it”. – Will not stand up in a Court of Law.
  •    ALWAYS! ALWAYS! ALWAYS! Get a copy of anything you sign…Especially your Lease Agreement.

Leases and Lease Amendments can be tricky some information in these agreements only serve to negate other information. Be careful to understand the terms before moving forward. If you are unclear ask to have someone explain the area more clearly or have someone you know and trust with you who understands the lease terms. 

  •  Rent Increases are a necessary evil but you should know what a legal increase is for your area and property type.  Commercial property is very different than a multi-family residence.  Percentage of increases will vary greatly and so will the terms.  Usually this information is posted on the local housing association or other state/local sites that will tell you the maximum increases. 

The following are terms you should get familiar with.  Understanding your responsibility in any situation will help you negotiate more effectively and help keep you from making costly mistakes. 

  1. House Rules – Apartments, Rentals, Single Family Homes
  2.   CC&R’s  - Home Owners Associations, Merchant Associations
  3.   Tenant Responsibility / Landlord (Owner) Responsibility  - aka Lessee and Lessor
  4.   Types of Leases – Gross, Modified Gross, NNN (Triple- Net), Land Lease

Thank you, I am not an attorney just someone with 15 years in the Real Estate Industry with education and experience in this area.  I am sharing this information with you so you can learn and benefit from the costly mistakes that have already been made.


To see this video check out my Live Channel page and watch the PowerPoint presentation of TWFNO Tip #2.  



Tuesday, May 24, 2011

This is Bob, he will explain comf5

Hello My name is BOB!


Tuesday, May 17, 2011

Time Waits For No One Tip of the Week - Tenant Retention Programs & CRM


TENANT RETENTION AND CUSTOMER RELATIONSHIP MANAGEMENT


Hello my name is Yolanda and I want to welcome you to the Time Waits For No One Tip of the week. 

For those of you that don’t know me or this is the first time you have heard me speak or read my article. I have spent 15 years in the Property Management and Real Estate Industry. Most of which were spent performing operations and working on construction projects.  My education from BOMI and IREM have given me valuable top rate education and experience. The acronyms stand for Building Owners and Managers Institute, and the Institute of Real Estate Management respectively.  These two organizations are the tops in the industry for producing professionals in real estate management.  Over the years I have spent many hours on tenant retention and customer relationship management initiatives to know how important they are.  You see in any area or field it is the customers that keep the company moving forward and without them, there would be no company. 

Which brings me to the TWFNO tip of the week, customer appreciation and retention programs.  If you are a property owner or manager one of things you should be doing is letting your existing tenants know that they are appreciated.  In a commercial property I used to manage we would have quarterly tenant appreciation parties.  These would be anything from pizza parties, ice cream socials to after hours parties by the pool.  The important thing to remember is once you start this program people will start to look forward to it, so it is important to be consistent.   

Events should be coordinated at a time when you could ensure the highest attendance.  Doing this lets your tenants, vendors, residents etc. know how much you appreciate them, which in turn keeps them happy.  Happy people tell others and happy people continue to come back or in a property owner’s /managers case, keep paying rent.  Resident and Customer retention is just as important as your new leasing efforts; perhaps a bit more because it is harder to change the opinion of someone than it is to make a good first impression.    

Before your first event keep these things in mind.
  •         1.  What do I have budgeted for tenant retention? (This should be something that is looked at on a yearly basis to ensure a good event.  The last thing you want your customers to feel is cheated or that you are being cheap. It will be difficult to retain them if they feel you don’t care enough to spend some real money.)
    •   2.  What would get the biggest attendance? (Don’t be afraid to get some feedback on this one from staff members, residents or those who have done this before. Remember, if no one shows ups to this event, that will defeat the purpose of having it. So be clear on the type of event to have.)
    • 3.      Where should the event be hosted? (Don’t make it hard or inaccessible for people to get there, depending on the property it is best to have it on site because everyone is already familiar with the location.
    • 4.      Invitations (Delivery of the invites are the first line of communication for your Tenant Retention Program, some thought and care should be given to the wording and its delivery.)
    • 5.   Managing expectations – This is important because just having one event may not retain your existing tenants but it will be the  consistent effort over time that will make a huge difference.  
    For More information on this subject or any others you can email Realtor-Yolanda@comf5.com


    Tuesday, May 10, 2011

    Can Your Video Do This? Mine Can!

    CAN YOUR VIDEO DO THIS?


    Can you monetize it with PayPal?  
    Can you add a logo or watermark?
    Can you offer to Buy Now?
    Can you add an Opt In Form to generate leads?

    If you can't do this with your video, then you are using the wrong one. I can show you how to make your video work for you. 

    Thursday, May 5, 2011

    Personalized Video Messaging

    Make your messages personal again with personalized video messaging.  

    comF5 (R) - White Paper - Personalized Video Messaging

    We are visual creatures. Have you ever been misunderstood in a text  
    email or couldn’t articulate or get your point across? Have you have
    wished you could simply show someone what you were talking about
    rather than try and explain it with text email?
    Numerous studies show that video communicates better than text and
    graphics alone. People often say that “a picture is worth a thousand
    words.” Well, video is even better.
    In the life-cycle process of online marketing and promotion, the
    personalized video messaging system is used throughout to increase
    exposure, create engagement and enchant your customers. Used
    properly with the other components of the eMarketEngine, the
    personalized video messaging system will generate significant results
    and guarantee your success.

    What is personalized video messaging?

    Personalized video messaging is simply having the ability to add media,
    including audio or video, into an email message. People would rather watch than read, and people would rather talk than type. Video messaging allows you to better communicate with prospects and customers which in turn build better relationships. Customers will feel more confident and trustworthy in you if they can put a “face” behind cold text and webpages.

    Get Your copy of the White Paper - comF5(R) Personalized Video Messaging.

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