Article by Aliza Sherman, GIGAom - January 19, 2011
1. Managing Your Profile and Reputation
So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.
Solution: Reduce the number of networks you use. Keep your work and personal networks separate. Create a “universal” profile to help clear up the clutter. About.me lets you display an attractive, social-media integrated profile. Gist encourages you to claim your public profile so everyone using their application sees consistent information for you.
2. Privacy Issues and Protecting Your Identity
Are you feeling squeamish about what personal data is floating out there in the ether about you? You may not even realize how complicit you’ve been in releasing this information, from emailing your credit card information because it was quick and easy, to uploading a photo to Flickr with a geotag that reveals the exact location of your home. So what can you do about it?
Solution: Get smart and help educate others about privacy issues. Be smarter about what you reveal and how and when you reveal it. Opt out of automated features on social networks and take the time to manually configure your privacy settings to a more conservative setting. Companies like Reputation.com are popping up to rescue us from our accidental over-sharing.
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