The 48 Laws of Power - Lesson 1

There is a book written by Robert Greene copyright 1998 titled the 48 Laws of Power.  This book opens up the mind to a set of behaviors that can benefit most people with navigating through life.  I will attempt to provide each law with a bit of clarity so that it is easily understood and applied.

LAW 1: Never Outshine the Master:  

Always make those above you feel comfortably superior.   Make sure your masters (superiors or managers) appear more brilliant than they  are  and you will attain the heights of power.  This law has two rules that are at work.  First you can inadvertently outshine a master simply by being yourself.  Some people are very insecure and others you may naturally outshine just by your own charm and grace.   Be very careful to see people as they are and just because the master, supervisor, manager, etc. likes you does not mean you can do whatever you want.

You cannot worry about upsetting everyone you meet.  If your superior is a falling star there is nothing to fear by outshining  him/her.  Do not risk outshining a feeble superior - it might appear cruel or spiteful.  But if your master is firm in their position, yet you know yourself to be the more capable, bide your time and be patient.  It is the natural course of things that power eventually fades and weakens. 

HAPPY VALENTINE'S DAY

HAPPY VALENTINE'S DAY!!

Enjoy the day with someone you love.  Let them know how much you care.

Okay People It's a Sales Challenge, I Need Your Help!

I've been given a challenge to sell $500 today and tomorrow!

I need all the help I can get and would love for you to participate and tell your friends so   they can tell their friends.  I am sure it's also been a while since you've replinished your favorite Mary Kay products.  We've got some great new lip glosses, age-fighting lip liners men's cologne,  Valentine Deals and a host of waterproof eyeliners!  

Since I believe 100% in reciprocity, if you would like me to help you promote your next sales challenge or support your organization in some way, I will do that.  Let's help each other.

Check out what's new on my website at www.marykay.com/CaliGirl  Orders placed today will be delivered this week.  Orders placed tomorrow will be delivered this weekend.

All orders of $40 or more will receive a FREE gift!!!!!!!

Can't wait to hear from you!  I need to meet this $500 challenge to keep me out of PINK Mary Kay Jail!  :))))))))))))

 

Your very proud Consultant,

Yolanda

 

Can Your Video Do This? Mine Can!

CAN YOUR VIDEO DO THIS?

Can you monetize it with PayPal?  

Can you add a logo or watermark?

Can you offer to Buy Now?

Can you add an Opt In Form to generate leads?

If you can't do this with your video, then you are using the wrong one. I can show you how to make your video work for you. 

Click here or Click the links in the video to get started.

Time For A Change

TEMPUS NEMINEM MANET - TIME WAITS FOR NO ONE (Latin)

It is 2011 and the world has changed. The economy has been in a recession for the past 3 years with little to no improving. More people are finding out that their 9 to 5 job they thought they could retire with is no longer enough.  Car manufactures are shutting down, newspaper subscriptions are at an all time low and the banking and real estate industry has become less than desirable.

 Technology has gone digital, the classifieds have been replaced by Career Builder, Craigslist and Monster.com.  The internet has become the new TV and movies are all in 3- D. Your job changes, people change, your home changes and so does your finances. There is so much going on in our lives and our communities that we need to learn how to deal with all the changes around us. Change is not easy, but necessary when the time comes.

If you are looking for a way to survive in this new technology driven, social media world I can help you turn a hobby or a passion into something that is profitable.  Anyone can change their destiny and income.  I am looking for people with the entrepreneurial spirit. If you are looking for a plan B and already understand that working your 9 to 5 is never going to get you everything you want in life 2) In action looking, seeking, reading this ad 3) Coachable/Trainable. Then this is for you.  Check out this video below.

TIME FOR A CHANGE - watch video

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7 Missed Social Media Lead Generation Opportunities

Posted by Kipp Bodnar

Thu, Mar 03, 2011 @ 03:00 PM

HubSpot

In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. Many marketers are leaving far too many leads on the table.
Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. Many of these issues stem from not including calls to action (CTA's)  - "Call to Action" alongside valuable and relevant content that is being shared on social media.

7 Missed Social Media Lead Generation Opportunities 

1. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t. However, it doesn’t help your business if those new visitors remain anonymous. Many businesses forget to include CTA's on their blog, preventing traffic from turning into leads. At HubSpot, we have found that putting CTA's at the end of blog posts works well to increase lead generation.

2. No Referral Process - If you are sending social media followers to interesting blog content with CTAs, then some of them will become leads for your business. The next problem to solve is getting more followers so that you can continue to grow your flow of new leads. It is important to have some type of process that encourages people to follow your business on social media and recommend others to follow your business. This process could be a contest on Twitter or Facebook or could be as simple as occasionally asking your followers to recommend to others in their online community to follow your business.

3. Having a Facebook Page Without A Landing Page - The fewer clicks needed for someone to become a lead for your business, the better. One way to reduce this friction is to integrate lead capture forms into social media platforms where possible. You can add an offer and landing page as part of your Facebook page. If you are a HubSpot customer or trial user, you can now do this very easily.

4. Missing Social Media Bio Opportunities - Often the first pieces of content a potential new follower or lead sees on the social Web is your profile information. On Twitter, for example, the profile information for your account is in the sidebar of your page. There, most businesses simply put in the link to their home page. However, it is a better option to send them to a custom page only for Twitter users that features special content as well as a relevant offer to people who may follow you on Twitter.

5. Missing Social Signature Links - Signatures matter whether they are in your email, a blog comment or on a site like LinkedIn. Forgetting to include a signature with a link is a major mistake. When selecting the link to go into your signature, make sure you pick a relevant resource that also has potential to convert some visitors into leads for your business.

6. Boring Content - You can have the most amazing CTA and lead generation offer in the world, but if it is surround by boring content, no one will ever see it. If your content is boring and talks only about your product, it won’t attract any attention through social media or any other channel, for that matter. So focus on creating content that is about your industry and the problems that your customers are trying to solve.

7. Too Many Clicks - Don't make people work hard. In the case of social media lead generation, working too hard means making people click too many times to find the information they want. Going from anonymous Web visitor to a lead could also involve a lot of work. Examine your lead generation paths throughout your social media tactics and make sure that you have reduced friction as much as possible.

Great social media marketing is about combing awesome and relevant content with voluntary opportunities for prospects to get closer to your business, whether that'd mean becoming a follower, subscriber or a lead.

What other missed opportunities would you add to this list?